Medihub met with the Estonian Dental Association
The marketing activity and topics covered in the Estonian version of the Medihub portal have recently been focused on dentistry. It is an important topic for Estonians, directly affecting the family budget. For other medical services, solidary health insurance covers the expenses, however, dentists are like orphans who constantly have to think how to make ends meet. Emotional articles on hot topics create ambivalent feelings.
During a meeting with Marek Vink, the president of the Estonian Dental Association, both parties noted that their aims regarding the quality and funding of dental treatment and prevention of dental diseases match almost perfectly. Both parties agreed that the meeting was necessary and important. In a tiny Estonian medical market, mutual understanding is vital. At first glance, all the aims may not be clear and understandable and therefore it is important to explain both the background and your business interests. Medihub explained that the real purpose of some of the articles that have perhaps overly provocative headings or introductions is to reach a larger audience in order to spread adequate and balanced information. The market is saturated with all possible kinds of information and it has become more and more difficult to get the attention of readers. Helary Lainjärv, the CEO of Medihub, pointed out that the „package“ of articles is intentionally different in order to keep the marketing expenses of the portal low and compete with large media portals. „The readers should read the articles through and not be bothered by the package that is occasionally a bit provocative,“ explained Lainjärv. The CEO of Medihub added that articles that nobody reads are almost useless and therefore Medihub must balance between sensationalism and delivering useful information.
Medihub and the Estonian Dental Association agreed to intensify cooperation to provide articles with even better content that offer important and balanced information to the patients. Medihub believes that cooperation helps to better achieve the aims regarding dental health, quality of service and prevention. Medihub always welcomes feedback. Please feel free to share your thoughts with us at firstname.lastname@example.org.